Once you are logged in on your company's home page in the Content Management System, you will see Your Shopfront in the left hand side navigation panel.
Click Your Online Entries in the left hand navigation panel to see your current entries.
Click the 'ADD NEW ENTRY' button at the top right of the page and select Product.
You'll then be asked to find a category to link the entry to – select a category already associated with your profile or search broadly for a new one and pick the one that suits you best.
You will then be taken to a page to complete your product entry.
There are tips and guidelines for each of the elements on the page.
When you're happy with the entry, set the status to Live.
The entry will appear online the next day.