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What happens if I don't renew my business marketing subscription?
What happens if I don't renew my business marketing subscription?

Downgrade process from value-added profile to a free marketing subscription

Charles Robertson avatar
Written by Charles Robertson
Updated over a week ago

If you don't renew your marketing subscription, your profile is downgraded through a combination of loss of prioritisation in search results and the suppression of elements associated with your entries. In short, you will lose significant visibility and opportunities to generate business from our platform users.

The main changes are:

  • You lose prioritised ranking in search results on our websites

  • Your products and services will not be promoted to search engines to help boost your ranking and visibility in SERPS (Search Engine Results Pages)

  • Your products and services will not be promoted in any offsite publications and social media sites

Loss of ranking in search results

Your entries lose prioritised ranking, resulting in less exposure and fewer business opportunities. If your products are featured in a busy category, they will lose all traction.

Illustrated entries are changed to basic listings

The following elements will be suppressed:

  • Illustrations

  • Downloads

  • Videos

  • Related entries

The following calls to action are suppressed:

  • Send enquiry

  • Copy specification

  • Download information

In addition, options from other suppliers who promote their products and services on our platform will be offered to users on your product pages.

Responsibility for managing your profile

With a free profile, you are responsible for managing your own content.

We'll send you an annual basic content check email to make sure your contact details are correct.

On the positive side

Your profile can be re-activated at any time.

  • Your company and products will still be available to anyone searching our website for your company and branded products.

  • We'll auto-check your retained content using artificial intelligence to make sure it's still valid. If it is not, we'll suppress it.

  • You'll be able to edit and manage your own profile using our content management system.

  • Your profile can be reactivated, refreshed and boosted at any time.

We'll keep in touch

We'll keep in touch from time to time to let you know about improvements and developments to the information services we provide to professional designers, specifiers and buyers.

Our door is always open

If you would like to discuss options to increase your visibility on our websites, promote your expertise in our off-site publications, or to rent business lists to support your own direct marketing, please get in touch by calling 0131 586 4466 or sending a message to

We'd be happy to work with you again.

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