If you don't renew your marketing subscription, your profile is downgraded through a combination of loss of prioritisation in search results and the suppression of elements associated with your entries. In short, you will lose significant visibility and opportunities to generate business from our platform users.
The main changes are:
You lose prioritised ranking in search results on our websites
Your products and services will not be promoted to search engines to help boost your ranking and visibility in SERPS (Search Engine Results Pages)
Your products and services will not be promoted in any offsite ESI.info publications and social media sites
Loss of ranking in search results
Your entries lose prioritised ranking, resulting in less exposure and fewer business opportunities. If your products are featured in a busy category, they will lose all traction.
Illustrated entries are changed to basic listings
The following elements will be suppressed:
Illustrations
Downloads
Videos
Related entries
The following calls to action are suppressed:
Send enquiry
Copy specification
Download information
In addition, options from other suppliers who promote their products and services on our platform will be offered to users on your product pages.
Responsibility for managing your profile
With a free profile, you are responsible for managing your own content.
We'll send you an annual basic content check email to make sure your contact details are correct.
On the positive side
Your profile can be re-activated at any time.
Your company and products will still be available to anyone searching our website for your company and branded products.
We'll auto-check your retained content using artificial intelligence to make sure it's still valid. If it is not, we'll suppress it.
You'll be able to edit and manage your own profile using our content management system.
Your profile can be reactivated, refreshed and boosted at any time.
We'll keep in touch
We'll keep in touch from time to time to let you know about improvements and developments to the information services we provide to professional designers, specifiers and buyers.
Our door is always open
If you would like to discuss options to increase your visibility on our websites, promote your expertise in our off-site publications, or to rent business lists to support your own direct marketing, please get in touch by calling 0131 586 4466 or sending a message to marketing@esi.info.
We'd be happy to work with you again.