A good article provides impartial advice and insight into a topic to help people make better decisions about which methodologies, products, technologies or systems to use for their projects.
Characteristics of a good article
Informative
Educational
Factually accurate
Authoritative
What to avoid
Overt self-promotion
Detailed promotion of a product or service - you can link to relevant products
Inaccurate information - check your facts
Unsubstantiated claims - do your research
How to maximise your benefits
Provide in bound links to supporting pages on your website
Illustrate your points using photos, diagrams and tables
Add videos if you have them
Structure your article
Introduction - summarise your article and outline what you will cover
Detail - develop your argument using headings and illustrations as required
Conclusion - summarise learning points
Call to action - we'll provide contact points to make it eay for interested parties to engage with you
Make it easy to read
Short sentences
Short paragraphs
Use headings
List key points
Check your spelling and grammar
Stay on topic and avoid waffle