A good CPD entry provides a clear summary of what the course will cover and what attendees can expect to learn.
CPD stands for Continuous Professional Development. It is a requirement of membership for many professional bodies, such as chartered architects and engineers.
CPD can also benefit anyone who want to improve their knowledge and skill set by track and documenting what they learn formally and informally as part of their personal professional development.
CPD provides excellent opportunities to educate and on-board designers, specifiers and buyers.
Characteristics of a CPD entry
Describe the scope of the CPD course
List the topics that will be covered
Tell attendees what they can expect to learn and any resources you will provide
Provide information on the venue, timings and options
How to maximise your benefits
Provide in bound links to supporting pages on your website
Make it easy to read
Short sentences
Short paragraphs
Use headings
List key points
Check your spelling and grammar
Stay on topic and avoid waffle