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How to write a good news story
Charles Robertson avatar
Written by Charles Robertson
Updated over a week ago

News keeps people informed about developments at your company, helping to build brand identity and trust.

Topics to write about

News doesn't need to be sensational to be effective, and there are many events that can be promoted, including:

Company news

  • Accreditation

  • Awards

  • Events promotion

  • New or expanded facilities

  • Mergers & acquisitions

  • New websites, tools apps

  • New people

Product news

  • New products and services

  • Product upgrades

  • Technical articles

Writing tips

Make it easy to read

  • Short sentences

  • Short paragraphs

  • Use headings

  • Include quotes

  • Check your spelling and grammar

  • Stay on topic and avoid waffle

Maximise sales opportunities

  • Provide in-bound links to supporting pages on your website

  • Illustrate your news using captioned photos and diagrams

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