News keeps people informed about developments at your company, helping to build brand identity and trust.
Topics to write about
News doesn't need to be sensational to be effective, and there are many events that can be promoted, including:
Company news
Accreditation
Awards
Events promotion
New or expanded facilities
Mergers & acquisitions
New websites, tools apps
New people
Product news
New products and services
Product upgrades
Technical articles
Writing tips
Make it easy to read
Short sentences
Short paragraphs
Use headings
Include quotes
Check your spelling and grammar
Stay on topic and avoid waffle
Maximise sales opportunities
Provide in-bound links to supporting pages on your website
Illustrate your news using captioned photos and diagrams