Describe the service you offer clearly and concisely. Provide examples of work you have completed and link to relevant projects.
Maximise sales opportunities
Provide in-bound links to supporting pages on your website
Illustrate your service using captioned photos and diagrams
Add data sheets and brochures
Add videos if you have them
Add links to projects where the service was used to inspire trust and confidence
Make it easy to read
Short sentences
Short paragraphs
List key points
Use headings
Check your spelling and grammar
Stay on topic and avoid waffle